The Ownership of Nissan

The part of the Nissan history that is about its ownership is not complex and long. In the most time of this Japanese company’s past, it is an independent automaker. However every time the ownership of Nissan changed, it always made a huge effect on the company’s fate.

As I have mentioned in the first posts about its history, the Nissan name hadn’t been used until 1930s. The previous company is the Kwaishinsha Motor Car Works founded by Masujiro Hashimoto in 1911, which was renamed to DAT Motorcar Company in 1926. In 1933, DAT was merged into a Nissan company, Robata Casting, which became the beginning that Nissan manufactured automobile. In the next year, the automobile parts were separated by Yoshisuke Aikawa (the founder of Nissan) from Tobata Casting to become the Nissan Motor Co., Ltd., which effectively became owned by Nihon Sangyo and Hitachi in June 1934. This is the brith of Nissan Motor Co., Ltd..datsun

DATSUN

         The second change of its ownership happened in 1966 when Nissan merged with the Prince Motor Company. The Prince brand was abandoned and used just at the dealership in Japan, and all products were under the Nissan brand. Why is this change important? Because this mergence brought a few important products that later became some of the most successive products in Nissan history. The Skylines was one of them and lives on as the G series of Infiniti. This is also the beginning of the GT-R series that came out of the Skyline.

skyline

Skyline

         Nissan really had a good time from the 1950s to 1980s, but got a seven consecutive years’  loss amounting to more than $ 5 billion. The huge loss made Ford and Daimler who had been interested in acquiring Nissan run away. Finally the biggest automobile company in French, Renault built an alliance with Nissan and restructured it in 1999, and the Renault own COO Carlos Ghosn became the new chief of Nissan, who was known as a “cost killer”, a “genies of business” before. What amazed everyone was that he really became the hero of this Japanese company. His “Nissan Revival Plan” do not only made the Nissan servive, but also catapulted Nissan to a record profits! Because of this great achievement, the Japanese government awarded Carlos Ghosn the Japan Medal with Blue Ribbon in 2004. In 2012, Nissan was the sixth largest automaker in the world and the second in Japan.

800px-Carlos_Ghosn_Leaf

Carlos Ghosn

         On 7 April 2010, Daimler AG exchanged a 3.9% share of its holdings for 3.9% from both Nissan and Renault. This triple alliance allows for the increased sharing of technology and development costs, encouraging global cooperation and mutual development.

REFERENCE

Nissan Stories-Heritage-Nissan Global website  http://www.nissan-global.com/EN/HERITAGE/STORIES/

Datsun History http://www.datsunhistory.com/home.html

Wikipedia: Nissan Motor Company  http://en.wikipedia.org/wiki/Nissan

The Renault Nissan Case Study http://zh.scribd.com/doc/3777250/The-Renault-Nissan-Case-Study

Alliance with Renault   Nissan Global  http://www.nissan-global.com/EN/COMPANY/ALLIANCE/index.html

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