Citroen Ownership, Part I

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Citroen Ownership, Part I

In 1912, Andre Citroen set up a company to manufacture double helical gears. One year later, he took over the Mors automobile company and increased the production. In 1919, Citroen started building motor cars. In 1934 Andre Citroen found him self in serious financial difficulties mostly due to the Traction Avant development costs. Michelin, Citroen’s exclusive supplier of wheels, tyres and other rubber components acquired control of the company according to the French government’s request. Therefore Andre Citroen was removed from the position of the Chairman and was replaced by Pierre Michelin. Under the Michelin ownership Citroen would produce milestone cars such as the multi-selling success 2CV which would remain in production until 1990 and the innovative DS19. Half of the Citroen image is due to the Michelin era.

In the 60ies Michelin had talked to various motor industries of collaborating with Citroen. The most significant outcome of all those was the PARDEVI deal with Fiat which lasted from 1968 until 1973. The severe loses from the drop of sales of cars and tyres due to the 1974 oil crisis forced Michelin to be unloaded of Citroen after 40 years of ownership. Having invested heavily in the development of the GS, SM and CX and in a brand new production facility in Aulney sois bois and elsewhere, Citroen was more exposed than other manufacturers. In July of the year 1974 Michelin sold Citroen to its former rival, Peugeot with the confirmation of the French government. The old Quai de Javel factory was closed the same year which symbolically meant many changes for Citroen.

References:

http://www.uniquecarsandparts.com.au/heritage_citroen.htm

(09 Nov. 2013)

http://www.citroenet.org.uk/miscellaneous/history/history02.html

(09 Nov. 2013)

http://auto-vrakoviste.ic.cz/

(Peugeot logo, 09 Nov. 2013)

http://www.choletblog.fr/le-challenge-interusines-michelin-a-commence-3432/

(Michelin logo, 09 Nov. 2013)

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One comment

  1. kountoun. Very interesting. i had forgotten about the Mors connection at the very outset.

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