The mother of infiniti

Infiniti is a relatively new luxury brand, the brand development history is actually very simple.

Unlike some British luxury brands have gone through the awkward complex desperate history of “go bankrupt then takeover, go bankrupt then takeover and another bankrupt then takeover …” or some of the Italy sports car giants on acquisition, failure, on acquisition, failure, this sort of relatively torture experience. Infiniti was just as high-end brand owned by NISSAN, its a derivative premium brand that Nissan created in order to compete other two car companies as I shall remain them nameless. NISSAN is one hundred percent holdings the infiniti’s stock right and also sharing the technology platform, but not in same production lines for sure. Beside wherever you look from inside of the car or the appearance, their always have some common of design.

There are three major division of NISSAN: A Infiniti, B Nismo, C Datsun, Datsun is an automobile brand owned by the Nissan Motor Company. Datsun’s original production runbegan in 1931 From 1958 to 1986, only vehicles exported by Nissan were identified as Datsun. In 1986, Nissan phased out the Datsun name but relaunched it in 2013 as the brand for low-costvehicles manufactured for emerging markets like Indonesia, South Africa, India, and Russia. Nismo just like the BMW’M, AMG of  Mercedes Benz, Audi RS, and Toyota TMG, belongs to the high performance modified department, specializing in the production of competition level road car, The latest production car is Nissan 370Z Nismo, and Nisson also said that in the next few years will release a NISMO version of the GTR.

Publication aimed at: Autocar magazine


One comment

  1. That ‘son of Dat’ is unquestionably the linear parent of Infiniti is probably well known in enthusiast circles but probably news to the average Autocar punter. This was more interesting than the previous offering about ‘Horizons’ ( perhaps a more arresting headline involving horizons and infinity might have caught the eye better). But it is one heck of a long story – from son of Dat to Infiniti – to encapsulate in a couple of paragraphs……..we need more!!

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