Volvo cars are marketed and sold by regional market companies and national sales companies through approximately 2,300 local dealers in about 100 countries. Most of the dealerships are independent companies. As of December 31 2012, Volvo Cars had over 22,500 employees around the globe.
Volvo Cars produces premium-segment car models in four versions: Sedans (S60, S80), Versatile estates (V40, V60, V70), Cross country vehicles (XC60, XC70, XC90) and Coupes and convertibles (C70).
In 2012, Volvo Cars sold a total of 421,951 cars. Relative to the strength of the brand, Volvo Cars is a small producer, with a global market share of 1–2 percent. The largest market, the United States, represented some 16 per cent of the total sales volume in 2012, followed by Sweden (12%), China (10%), Germany (7.5%) and the UK (7.5%). (volvocars.com, 2013)
2013 Volvo Model Line vs Main Competitors (Motors, 2012):
Sedans (S60, S80):
2013 Volvo S60: Acura TL 3.5, Audi A4 Premium, BMW 328i, Infiniti G25, Lexus IS250, Mercedes-Benz C250 Sport
2013 Volvo S80: Acura RL, Audi A6 3.0T Premium, BMW 535i xDrive, Infiniti M37 (RWD), Infiniti M37X, Lexus GS 350 AWD, Mercedes-Benz E350
Cross country vehicles (XC60, XC70, XC90):
2013 Volvo XC60: Acura RDX, BMW X3 xDrive28i, Cadillac SRX, Range Rover Evoque Pure, Mercedes-Benz GLK350, Volkswagen Tiguan
2013 Volvo XC70: Audi A4 Avant Quattro, BMW 328i xDrive Wagon, BMW 328i Sports Wagon
2013 Volvo XC90: Acura MDX, Audi Q7 3.0T premium Quattro, BMW X5 35i, Infiniti FX35, Land Rover LR4, Lexus GX 460, Lexus RX 350, Mercedes-Benz ML350, Volkswagen Touareg
Coupes and convertibles (C70):
2013 Volvo C70: Audi A5 Cabriolet, BMW 135i, BMW 328i, Infinity G37, Lexus IS 350C, Mercedes-Benz E350, Volkwagen Eos
Analysis of the competitors of Volvo:
In the comparisons above, it has been shown that the brands as Volvo’s main competitors in four versions of the premium-segment car models are Audi, BMW, Infinity, Lexus, Mercedes-Benz, Volkwagen and so on. And all these brands are quite competitive in the automobile market, especially about the premium-segment cars.
Active safety systems installed in the new Volvo cars are the award winning technologies, contributing to Volvo cars being engaged in 27% fewer damage accidents and 51% fewer bodily injury accidents on average than other similar size cars. (Just-auto.com, 2013)
Compared with all the competitors, Volvo does not only care about the factors, such as high quality, outstanding design and high-class service. The management department of Volvo Cars always insist on reinforcing their philosophy, “safety”. Despite strong developing competition, Volvo continues to lead in the car safety technologies. Continued work on the improvement of quality and reliability, and above all the safety of users, makes the Volvo Cars more and more noticeable in the global market and increase the sale volume from year to year.
volvocars.com. 2013. This is Volvo Car Group. [online] Available at: http://www.volvocars.com/intl/top/corporate-old/pages/this-is-volvo-car-corporation.aspx [Accessed: 26 Nov 2013].
Motors, U. 2012. 2013 Volvo Model Line vs Main Competitors. http://underriner.blogspot.co.uk/, [blog] 18 June 2012, Available at: http://underriner.blogspot.co.uk/2012/06/2013-volvo-model-line-vs-main.html [Accessed: 26 Nov 2013].
Just-auto.com. 2013. Volvo: the safest car in the world | Market research. [online] Available at: http://www.just-auto.com/market-research/volvo-the-safest-car-in-the-world_id160884.aspx?lk=amlt [Accessed: 26 Nov 2013].