Rolls-Royce Wraith – Aimed at competing against the Bentley GTs

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Unveiled at the Geneva Motor Show in 2013,the new Rolls-Royce Wraith performances a fastback style which pays its respects to the old GTs.

It has a cabin rearward style and the curvilinear roofline drops slightly to the rear which create its subulate, smoothrear end.With the addition of the high, pure belt line, there comes the primary Rolls-Royce proportions.

Compared with its main competitor:Bentley  Continental GT which looks dynamic and sporty.The Wraith focuses on creating the sense of luxury, elegance and steady.It is  indicated that their different target customer and its crafted interior is proof of that.

Rolls-Royce Wraith Interior

Yachts design inspires its luxurious interior including exceptional details like the Starlight headliner.

Flowing lines and exquisite material reflects Bentley ‘s sporty interior.

The appearance of earliest fastback style was in the 1930s which is the era of the streamlined. At first this trend was popular in America, then the fastback  became to  the typically feature of dynamism and fast looking of GT cars in the early and mid 20th century .

The key objective of  Wraith’s design statement is that creating a significant difference between a real Rolls-Royce and sporty GT.

And Wraith is a perfect GT for gentleman due to its flowing silhouette of long fastback which expresses its dynamic spirit.It has brought the consummate balance between a perfectly modernistic Rolls-Royce and the fastback visual language.The conventional high belt line and proportions of Rolls-Royce are retained,which describe marque’s DNA.

 reference:

rolls-roycemotorcars.com [online] Available at: http://www.rolls-roycemotorcars.com/wraith/

bentleymotors.com [online] Available at: http://www.bentleymotors.com/models/continental_gt/

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