Chrysler – Ownership

Ownership

Chrysler was an independent car producer until 1998, when Daimler Benz (read more about DB here) bought it and the Chrysler owned subsidiaries. The new group, called DaimlerChrysler AG was split in 2007. Chrysler LLC (Dodge + Chrysler + Jeep) went bankrupt in 2009. In the same year, Fiat SpA (read more about Fiat SpA here) and Chrysler established an alliance that is now very successful. It includes the following brands: Chrysler, Dodge, Fiat, Jeep®, Mopar®, Ram and SRT®. Fiat started by acquiring an initial 20% stake of Chrysler “[…] in a deal with the Obama administration, and saved the company.”. The group is now owned by Fiat (58.5%).

Since 2009, Chrysler (the group and the brand) grew tremendously exceding sales expectations and creating thousands of jobs. In the end of the 2012, Chrysler (the brand) represented 18,64% percent of the group sales by selling 307907 vehicles (read more about stats here).

Main references:

Web

Chrysler Group LLC. (2013). About Us – Chrysler Group LLC . Available: http://www.chryslergroupllc.com/company/AboutUs/Pages/AboutUs.aspx. Last accessed 18 Dec 2013.

Chrysler Group LLC. (2013). Chrysler Group LLC Manufacturing Investments Timeline (June 2009-August 2013). Available: http://media.chrysler.com/newsrelease.do?&id=11649&mid=. Last accessed 18 Dec 2013.

Chrysler Group LLC. (2013). Chrysler history. Available: http://www.chrysler.com/en/this-is-chrysler/history/. Last accessed 18 Dec 2013.

Chrysler Group LLC. (2013). Sales. Available: http://www.chryslergroupllc.com/INVESTOR/PRESSRELEASES/sales/Pages/default.aspx. Last accessed 18 Dec 2013.

Daimler.com. (2013). Company history. Available: http://www.daimler.com/company/tradition/history-of-daimler. Last accessed 18 Dec 2013.

Detroit Free Press. (2013). Sergio Marchionne says Fiat no closer to deal for full Chrysler ownership. Available: http://www.freep.com/article/20130913/BUSINESS0103/309130153/fiat-chrysler-uaw. Last accessed 18 Dec 2013.

Fiat S.p.A.. (2013). Group Highlights. Available: http://www.fiatspa.com/en-US/group/Pages/group.aspx. Last accessed 18 Dec 2013.

Jeff Bennett. (2012). Fiat Increases Ownership in Chrysler to 58.5. Available: http://online.wsj.com/news/articles/SB10001424052970203513604577141651251660594. Last accessed 18 Dec 2013.

Mich Auburn Hills. (2013). Chrysler Group LLC Reports December 2012 U.S. Sales Increased 10 Percent. Available: http://www.prnewswire.com/news-releases/chrysler-group-llc-reports-december-2012-us-sales-increased-10-percent—strongest-december-sales-in-five-years-full-year-sales-up-21-percent—-strongest-annua. Last accessed 18 Dec 2013.

The Economist. (2013). Fiat and Chrysler – Hoping it will hold together. Available: http://www.economist.com/news/business/21584001-union-fiat-and-chrysler-has-better-chances-both-carmakers-previous-alliancesbut. Last accessed 18 Dec 2013

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