A few years ago, people always criticized the design of Japanese cars, because they were always too ordinary, no feature and no tradition. People couldn’t tell a Japanese car’s brand by its design. But now things have changed. Japanese car companies put more attention and spend more money on their design. Nissan may be the leader of Japanese companies. In these years, Nissan design received more and more praises.
In the last 10 years, the staff in Nissan design studios contributed a lot to the success of several Nissan famous new products, for example the Nissan GT-R, the Nissan 350Z and the Nissan Micra. Some designs even shocked and amazed car fans in the whole world, like the Nissan Juke. The Nissan design also help the brand image of the luxury sub-brand Infiniti develop and succeed.
Today Nissan has 5 global design studio around the world. They are in Kanagawa, Tokyo , San Diego, London, Beijing, in four different countries. They together push the Nissan design forward and prepare to give more amazing works the world.
In the last one year, Nissan released three new concept showcars, including the latest one Sport Sedan Concept, to show the features in the future designs. The chief creative officer Shiro Nakamura, Nissan’s design chief said the Japanese brand was originally very sporty, but over time some of this was lost. He feels Nissans need more character and the design.