Rolls-Royce’s Strength and Weaknesses in China market


details design due to Chinese custom tailor

Luxury car manufacturer Rolls-Royce’s sales data has been published in London in 2013 , and China has overtaken the U.S. to become the Rolls-Royce ‘s largest market.

According to Rolls-Royce data , car sales last year is 3630 which exceeds the previous year that is 3575, and it has a continuous growth for four years.China , the United States and the Middle East are 3 largest markets of Rolls Royce.Chinese market accounted for about a quarter of global sales of Rolls-Royce , and has an increase of 11 % over the last year , becoming Rolls-Royce ‘s largest market in the world .

Company has a strong performance last year , Rolls -Royce continues to maintain dominance of the luxury car market . Said Rolls CEO Torsten Mueller-Oetvoes. He owns the successful of Chinese market to the improvement of the standard of service and the join in cooperation of new dealers.He said that Rolls-Royce’s production in China is in accordance with the custom tailor, so that each vehicle become customers exclusive products.

The strengths of the Rolls-Royce that it is precisely and unrivaled image and quality in the luxury car market, but it is also a brand with single product line and narrow market positioning, making it more likely to be affected by changes in the market environment .

This year, China growth of Rolls Royce may slow down as the government seeks to brake lavish spending.

“Business isn’t any longer as explosive as it was the years before, but we’re still optimistic here with the market,” CEO Torsten Mueller-Oetvoes said.

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