The future of Lotus

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As far as we already know that it’s not well the Lotus be this days. It’s been a hard job to sell Lotus cars for several years. But I still believe they have chance to make it better.

Firstly, from the technology perspective, they really need to keep exploring the technology and strategy to build performance vehicle which is light weight. It’s going to be a new era of material, such as carbon fiber and new kind of plastic which can be used to build more and more parts of car.

The second part is about the design. Lotus used to do really good at the part of work. The classic Elise and Elan are still looks nice from today’s aesthetic view. But the recent model somehow lost the design philosophy of the Lotus used to be. It is important to keep the emotion of the iconic Elise looks light…

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