One can say that Chrysler main rivals are the companies fighting for a big place in the U.S. market (Ford, Toyota, GM …) but the Chrysler brand does not have an obvious head-to-head competitor. Its models, however, have direct competion from various brands.
The Chrysler Town & Country most similar “adversary” is problably one that is also inside the Chrysler LLC group – the Dodge Grand Caravan. There are many other brands in the Minivan niche aswell. Some models include Honda Odyssey, Ford Flex and Toyota Sienna.
At the moment, the Chrysler 200 is far from its segment spotlight. “Competition in this class blows the 200 away, offering better room, fuel economy and features; strong players include the Honda Accord, Toyota Camry and Ford Fusion.”. With the recent presentation of the 2015 200 model in the Detroit Auto Show, Chrysler hopes to gain a place among those that at the moment dramatically outsell it.
The Chrysler 300 “is a rare breed of a car”. It is inserted in the full-size sedan class, so, despite of its uniqueness, it has a got a lot of competition, including Chevrolet Impala, Ford Taurus, Hyundai Azera, Nissan Maxima and Toyota Avelon (Autotrader.com 2013).
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Jennifer Geiger. (2013). 2013 Chrysler 200. Available: http://www.cars.com/chrysler/200/2013/expert-reviews. Last accessed 15 Jan 2014.
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