Ford future

We are always looking at ways to improve our vehicle range, whether it’s fuel-efficiency or safety, comfort or handling, entertainment or connectivity. By investing in technology and continuously evolving design, you’ll get even more out of owning and driving our vehicles in the future. –From Ford UK official website.

The Future According To Ford

New energy cars:

Ford announced the Ford C-MAX Solar Energy Concept in 2013, a first-of-its-kind sun-powered vehicle with the potential to deliver the best of what a plug-in hybrid offers – without depending on the electric grid for fuel.

Instead of powering its battery from an electrical outlet, Ford C-MAX Solar Energi Concept earn power of the sun by using a special concentrator that acts like a magnifying glass, directing intense rays to solar panels on the vehicle roof. Ford-C-MAX_Solar_Energi_Concept_2014_800x600_wallpaper_0b



Ford C-MAX plug-in and sunroof concentrator

“Ford C-MAX Solar Energi Concept shines a new light on electric transportation and renewable energy,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “As an innovation leader, we want to further the public dialog about the art of the possible in moving the world toward a cleaner future.”

A successful design language:

Ford Kinetic Design

Kinetic Design: Visualising dynamic driving characteristics through external and internal design elements.

In 2004, Martin Smith, the Executive Design Director for Ford of Europe, was challenged with the task of forming a new design language for Ford. This was a defining moment in Ford’s recent history, which resulted in a new design philosophy for the company – Ford kinetic Design was here to stay.

Energy in motion

With ‘kinetic design’, the Ford of Europe design team has embraced the marque’s core values in an expressive, new design language. iosis expresses this language in its ultimate form. Kinetic design visualises Ford’s acclaimed driving quality – it expresses energy in motion.

The foundation for this new design language is modern vehicle architectures derived from Ford’s ‘shared technologies’ strategy. Designers

have the freedom to develop very different models and designs from these shared component sets.

Ford  benefited a lot from this dynamic design language, the sales number looks as beautiful as the new car.


kinetic design sketches


Ford iosis Concept (2006, first to use kinetic design language)


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