We are always looking at ways to improve our vehicle range, whether it’s fuel-efficiency or safety, comfort or handling, entertainment or connectivity. By investing in technology and continuously evolving design, you’ll get even more out of owning and driving our vehicles in the future. –From Ford UK official website.
The Future According To Ford
New energy cars:
Ford announced the Ford C-MAX Solar Energy Concept in 2013, a first-of-its-kind sun-powered vehicle with the potential to deliver the best of what a plug-in hybrid offers – without depending on the electric grid for fuel.
Instead of powering its battery from an electrical outlet, Ford C-MAX Solar Energi Concept earn power of the sun by using a special concentrator that acts like a magnifying glass, directing intense rays to solar panels on the vehicle roof.
Ford C-MAX plug-in and sunroof concentrator
“Ford C-MAX Solar Energi Concept shines a new light on electric transportation and renewable energy,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “As an innovation leader, we want to further the public dialog about the art of the possible in moving the world toward a cleaner future.”
A successful design language:
Ford Kinetic Design
Kinetic Design: Visualising dynamic driving characteristics through external and internal design elements.
Energy in motion
With ‘kinetic design’, the Ford of Europe design team has embraced the marque’s core values in an expressive, new design language. iosis expresses this language in its ultimate form. Kinetic design visualises Ford’s acclaimed driving quality – it expresses energy in motion.
The foundation for this new design language is modern vehicle architectures derived from Ford’s ‘shared technologies’ strategy. Designers
have the freedom to develop very different models and designs from these shared component sets.
Ford benefited a lot from this dynamic design language, the sales number looks as beautiful as the new car.
kinetic design sketches
Ford iosis Concept (2006, first to use kinetic design language)