It is only Rolls-Royce that can be called noble in the worldwide automotive industry.
Rolls-Royce has now become icon of luxury.Owning a Rolls-Royce is not only a symbol of wealth, but also represent the peerage owners .In its past relationship with the British royal family can be said directly led to the formation of its luxury brands .
The year of 1952 is memorable for the U.K and Rolls-Royce.Queen Elizabeth II ascended the throne in that year.And she was driven in a Rolls-Royce Phantom VI to her first Royal Engagement.From now on Rolls became exclusive car for royalty and head of state, officially replaced the previous royal dedicated Daimler .
During half a century after 1952, Rolls-Royce was a part of the British royal history.It is the inevitable emergence of major events like wedding of Prince Charles and centenary of the birth of queen.It is involved in the daily activities of many members of the royal family.
The Phantom IV was the most exclusive Rolls-Royce model ever made.Only 18 were built between 1950 and 1956，and, 16 of these have survived.
Coachbuilder: H. J. Mulliner
Type of coachwork: Limousine 7-seater
Original colour: First Valentine green with a red stripe down either side; repainted claret and black in 1952
Delivery date: 6 July 1950
After the end of the Second World War, manufacturer broke with their earlier decision to stop production of the series of “big” Rolls-Royce Phantoms by creating the Phantom IV.
The chassis was developed from that of the Silver Wraith, considerably strengthened and lengthened to a wheelbase of 145 inches and an overall length of 229 inches.
It is the unique Rolls-Royce motorcar equipped with a straight-8 engine and it was powerful as well as having capability to run long distances at a very low speed,which is important for ceremonial cars.
The feature of this model is its Mascot of Saint George and dragon which is designed by artist Edward Seago.
Made of silver it can be moved from one car to another—whichever the Queen is driven in. And it is fitted with a Lion as the mascot when used in Scotland.
In conclusion, Phantom VI describes the luxury image of Rolls-Royce connected with Royalty as an example.And has an exceptional impact on its brand spirit.
Martin Bennett (2011 ) Rolls-Royce & Bentley : the Crewe years. 3rd ed. / foreword by His Royal Highness the Duke of Gloucester. Sparkford : Haynes
Rolls-Royce Phantom IV [online] Available at: http://www.rrab.com/rph4.htm
Phantom IV [online] Available at: http://www.darkforce.com/royce/phantom4.htm