SEAT – Market Current and Future

Current Market:

After entering the export market in 1969, today SEAT has been selling cars to 70 countries across the globe.

The current Global market spread is as follows:

  • 40 countries across Northern, Western, Southern and Eastern Europe and Russia.
  • 11 countries across Asia mostly in Middle ease and Arabian Peninsula.
  • 16 countries across North America, Caribbean Sea, Central America and Southern America.
  • And finally in Africa mainly North Africa.

Future Market:

SEAT plans expanding their global sales market to China, which is most crucial.

SEAT should expand their global sales network by approaching some more Asian countries as well as other countries like Canada and United states.

SEAT used to sell their cars in Australia, New Zealand as well as South Africa, but later on this brand was withdrawn by Volkswagen. In order to increase their Global Market SEAT and Volkswagen should think of restarting sales in those countries.

References:

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